smoya.me
Branding

Olympics 2040

I was challenged to brand a new Olympic Games held at a future date.

This project brands the 2040 olympics set in Buenos Aires, Argentina.

The Olympics is renowned–both for the featured atheletic feats on show and for the political, social, and economic ramifications hosting the Games has on the hosting country. I paid special attention to this when selecting a city to hypothetically host the games.

Two tickets are featured for a Rhythmic Gymnastics event.
A proposal book spread for a hypothetical Olympics in the future. A martial artist flies through the air while kicking. A pink page features the headline: "Athlete's Experience."
A couple of identification badges are featured with the Buenos Aires Olympics Branding.
A mock-up social media post features a promo for an event.
A small, egg-shaped bird holds out one wing. Her name is Aide and she carries a green, blue, and pink color scheme to match these Olympic Games.
7 samples of pictograms for the Buenos Aires Olympic Games.